The Outdoor Industry Association (OIA) conducted an outdoor consumer segmentation study in 2014 to meet the following objectives: Understand how the general U.S. population defines ‘outdoor’ and how they engage in outdoor activities Quantify the outdoor consumer market in terms of size and spend Identify distinct segments of outdoor consumers in the marketplace OIA recently […]

Researchers John M. Zelenski, Raelyne L. Dopko and Colin A. Capaldi of Carleton University in Ottawa, Canada, recently published a study in The Journal of Environmental Psychology that tests the notion that modern lifestyles contribute to environmental destruction—not only via excessive consumption, but also by disconnecting people from nature.   The authors state: “Despite nature’s apparent benefits, most people […]