The Adventure Travel Trade Association came up with a new way to categorize adventurers and did a survey to learn more about them. The Three Categories are:
- Adventure Grazers – Novice or first-time participants that are eager to try new adventures (24% of the U.S. population)
- Adventurers – Thrill-seeking repeat participants with a favorite adventure activity (20% of the U.S. population)
- Adventure Enthusiasts – Skilled practitioners of a favorite adventure activity (8% of the U.S. population)
What kind of adventurer are you?
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